The Beginning of the End

http://www.marketingweek.co.uk/news/google-to-limit-free-news-access/3007356.article

Complaints from merdock and Time Magazine talking about Time online, need to ensure that for now reading online is not as good an experience as a physical magazine. people have trouble accepting change and more so in some areas than others. Letters to email happened eventually once people realised the benefits ,but the succes of e-readers has been limited, the early adopters have them but can you really imagine your nan with her new Sony reader this christmas, and isn’t the beauty of books that they don’t require power?

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