Disclaimer: this post come with an apology to anyone that works for an agency this is not in any way belittling your career choice as long as you are happy, you should do what you like and not let other peoples opinions stop you.
Conscenscious rant over….
As a recent marketing graduate I have been weighing up my career choice options and think at length where I could possibly work.
On of the obvious choices would be an advertising agency.
It is important for you to know that I have worked at agencies in the past although not for an extended period of time.
I dont feel that I could ever work at an agency because what is the point.
From my studies I understand that there may be a need for these kind of services, if you are on the pro marketing side of the fence.
However I don’t think I would ever feel part of anything, it’s good to get an external prospective when developing a new product for example however for the marketing to marry up with the sales surley it would better for this to come from inside the company and work together during the development.
I also am a firm believer, be that naivety on my part, that you can only sell and can do a truly good job of selling something that you believe in. I’m not sure that stream of work would provide its self to a single agency because then all companies with in a field would all have the same ads.
Any way let me know what you think…