I’m Shit Hot at Marketing What the Fuck are you?

A marketing webinar recently taught me that ‘it’s bad referring to yourself as a guru’ was a myth, Cheers Dan I like it. Identify yourself authoritatively but don’t talk about yourself inessentiality.

This ties is quite nicely with someone that I met while out for a drink the other night.

After telling him that I was alright at marketing he replied with that he was the dogs bollocks at sales. Sales and marketing go hand in hand but that was my fail at selling myself. Lesson learned!

All your boss’ are not necessarily that good but they know the spiel, and they will respect you if you dish it back. Ask them to give you the chance to be the best. 2 weeks, 2 months, 2 years.

Even if you don’t make it to being the best have the ability to train people to be average. If you can train the rest of the sales team to be average then you will beat the top sales person.

e.g. John sells 100 units

You sell 50 but you can train the other two sales team to sell 50 then that is 150 in total. You will be sales manager by the end of the week!

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