Dear Wired Rants,
I read with great interest the ‘Ideas Bank’ ‘Secondary attention: the new ad frontier. 12.11
As a marketing graduate and a marketeer I read this article with a huge amount of scepticism, but low and behold a few pages later I find an ad for the new Peter Gabriel record which turned out to be the perfect christmas present for my father.
The cost of the record – £20
Value of my attention – priceless and expendable apparently.
p.s. I’m writing this while watching Point Break. BBC no ads!