My Secondary Attention

Dear Wired Rants,

I read with great interest the ‘Ideas Bank’ ‘Secondary attention: the new ad frontier. 12.11

As a marketing graduate and a marketeer I read this article with a huge amount of scepticism, but low and behold a few pages later I find an ad for the new Peter Gabriel record which turned out to be the perfect christmas present for my father.


The cost of the record – £20
Value of my attention – priceless and expendable apparently.

p.s. I’m writing this while watching Point Break. BBC no ads!


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